BMW Bethlehem ready to serve central South Africa

BMW Bethlehem is expanding the brands presence across the entire Free State

BMW Bethlehem was opened at 2 Muller street, Bethlehem in 2016 and currently retails new and pre-owned BMW’s as well as BMW Motorrad vehicles. BMW Bethlehem also boasts a fully equipped workshop and specially trained staff that are ready to look after the BMWs in the area.

The previous BMW dealership closed down a few years ago which left a big gap in the BMW dealer network in the area. Acting as a satellite branch for our sister dealership in Bloemfontein we have been able to fill that gap and grow considerably in the last few years,” says BMW Bethlehem Branch manager, Sandra van Dyk.

“While we are happy with our sales performance we are always looking to improve and increase the number of vehicles we retail,” adds van Dyk.

“Being based in a small town we pride ourselves on customer service and this is confirmed by our excellent customer service rating. With a rather limited staff compliment it is necessary for many of our team to fulfil multiple roles. With great team spirit we get the job done, while always striving to give our customers the best service and the most competitive deal possible,” adds van Dyk.

“Despite our location being part of a premium brand such as BMW and a large dealer network such as Motus offers a variety of advantages. We are able to offer the same special offers and dealer assistance as dealerships in the big city allowing our customers to get the best deal closer to home,” boasts van Dyk.

Van Dyk explains that the Motus website is also a great source of leads and greatly beneficial to her sales team as BMW Bethlehem serves a very large geographic area that covers the area between the next closest dealerships in Kwa-Zulu Natal, Bloemfontein and Vereeniging. 

“BMW are currently rolling out a variety of exciting new products and one of the most exciting is the new BMW M2. We really hope we will be able to retail one of those soon,” concludes van Dyk.

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