Sporty, reliable, and successful: For over 40 years, the BMW 3 Series has stood for dynamic driving pleasure like no other vehicle. Thanks to former BMW head of design Paul Bracq, emotions and joy of driving found its way to the middle-class — qualities the BMW 3 Series epitomizes up to this day. With the BMW E21 in the 1970s, he laid the distinctive foundation for an unprecedented success story. Today the success of the BMW 3 Series is one of the reasons that BMW is the leading manufacturer of premium vehicles.