BMW Vereeniging continues to punch above its weight

BMW Vereeniging is classified as a medium dealership that offers new and pre-owned BMW vehicles, a fully equipped workshop and a parts department in the heart of Vereeniging.

Although BMW Vereeniging is a relatively new addition to the Sovereign network it is a well-established facility that has been at the same location for many years.

The dealership is fighting hard for awards and was recently placed second for their social responsibility initiatives within the entire BMW dealer network. 

“This recognition came as thanks for BMW Vereeniging’s involvement in the local community with projects such as yoga mornings, the sponsorship of maths ambassadors and shuttle services for the Vaal matrics,” explains Shernel Mouton, Dealer Principal BMW Vereeniging.

“Being located in Vereeniging gives our dealership a nice balance between a big city and a small town but we still believe that business is done on the back of good, solid relationships and hand shakes,” adds Mouton.

Being part of a big group offers a variety of advantages. BMW have many campaigns in place to assist their dealer network. Towards the middle of last year the new and used car stock and pricing finally recovered following the COVID-19 pandemic and the market has stabilised nicely.

“The team at BMW Vereeniging are motivated to get our clients into the right car that suits their needs and their budget. Guaranteed future value financing solutions are becoming more popular these days and if that still doesn't match the client’s budget, we try and assist them with one of the high quality pre-owned vehicles we have in stock,” adds Mouton.

“Despite the tough economic climate we are blessed that we are able to continue to meet our targets. It is not as easy as it was before but if you look after your leads the sales will come,” explains Mouton.

“Being part of Motus offers many advantages including the fact that the group are able to negotiate deals on various resources and share suppliers which helps us to manage costs. The strategic group vision sees the sharing of best practices which results in improved business performance. Motus also own our building as they do with most of their dealerships which offers a wide variety of advantages compared to leasing a commercial property,” adds Mouton.

Our goals for the future are to maintain and increase our profitability and to grow our market share compared to our local premium competitors. Our big dream and something that we are actively working towards achieving is winning the BMW retailer of the year award.

Mouton says that the BMW M2 has gone on sale and that has created a lot of excitement as it is said to be the last of its kind. On the other hand the recently launched BMW XM represents the future for the BMW brand.

“My greatest asset is my management team who are young and dynamic and who are good leaders and motivators for all our staff and this has been key to our ongoing success,” concludes Mouton.

BMW Vereeniging is located on the corner of Johannesburg and General Smuts Road

Vereeniging.

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