BMW unveils XM Label Red

BMW XM Label Red is the most powerful BMW yet

Just a few months into production of the new BMW XM, BMW are presenting the flagship model of its first BMW M car with an electrified drivetrain. The BMW XM Label Red is more powerful, more extravagant and more exclusive and brings together an M Hybrid system with extra power and bespoke design accents that showcases its standout performance attributes to unmistakable effect.

On its own the latest generation of the M TwinPower Turbocharged V8 stands out with its extremely rapid power delivery, increased efficiency and minimised emissions.

The combination of a V8 combustion engine with up to 430kW and an electric motor integrated via the eight speed M Steptronic transmission results in a total system output of 550kW. The result is the most powerful BMW M model ever made. Total torque has been increased by 200Nm and now peaks at 1 000Nm. Power is transferred to the road by M xDrive all-wheel drive system. In conjunction with a model-specific composition of chassis technology and fast-acting, high-precision powertrain and chassis control it creates a unique performance experience that offers dynamism and agility at a whole new level.

The BMW M Hybrid system demonstrates the effect of drive system electrification in high-performance models from BMW M in an impressive manner. The precisely honed interplay of the electric motor and V8 engine ensures an instantaneous delivery of power that continuous right throughout the rev range.

Like the V8 engine, the electric motor employs innovative technology to deliver a noticeable increase in pulling power. The permanently excited synchronous motor is integrated into the eight-speed M Steptronic transmission and responds to slight movements of the accelerator with instantaneous power delivery.

The result is that the BMW XM Label Red needs just 3.8 seconds to sprint from 0 -100km/h on its way to a top speed of 250km/h, which can be increased to 290km/h courtesy of the M Driver’s Package while the XM can use as little as 1,7 litres per 100km.

The motor draws its energy from a high-voltage lithium-ion battery that is integrated into the underbody area and features a usable energy content of 25.7kWh which enables a fully electric range of up to 83 kilometres. The power delivery of the electric motor also gains a soundtrack of its own, in the form of the BMW IconicSounds Electric developed as part of a collaboration between the BMW Group and film score composer Hans Zimmer.

The combined charging unit of the M Hybrid system enables AC charging at up to 7.4kW, which means that the high-voltage battery can be replenished from zero to 100 percent in 4.25 hours.

The M xDrive all-wheel-drive system channels the power generated by the combustion engine and electric motor between all four wheels quickly and precisely.

The most powerful road legal BMW M car ever made impresses with its unique power delivery and the breadth of its driving attributes. The BMW XM Label Red rises to every challenge with unshakable poise and assurance, whether demonstrating its sporty performance credentials, cruising along in leisurely fashion or providing a relaxing atmosphere on long trips or even venturing off road. The cars sophisticated chassis offers an extraordinary spread of attributes.

Find out more about BMW M-Series cars here.

Exclusive exterior details

The BMW XM Label Red is aimed at those customers who have a passion for performance in a car reaching beyond traditional conventions and this model will be finished in BMW Frozen Carbon Black Metallic and limited to 500 units worldwide.

The styling of the BMW XM Label Red takes the first model since the BMW M1 to be conceived solely as a high-performance car into even more exclusive territory. The muscular proportions converge with an exterior design that features large surfaces, clear lines and a front-end look reserved for luxury BMW models. Added to the mix are design accents underscoring the singular character of the BMW XM Label Red as a car focused on achieving the highest levels of performance.

Distinguishing features include a Toronto Red metallic accent band while the use of red also extends to the model badges and wheel inserts of the 21-inch light alloy wheels. The BMW kidney grille surround and rear diffuser insert create additional design cues that combine with a body paint finish in BMW Individual Frozen Carbon Black metallic. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect.

Inside story

The black and red colour scheme also brings a visually appealing and sporting flavour to the interior of the BMW XM Label Red. The distinctive three-dimensional headliner and trim for the body pillars feature black surfaces while red is used to bring an extra sense of exclusivity to the diamond shaped upper sections of the backrests and the integrated head restraints of the seats. This is complimented by red contrast stitching for the black surfaces of the seats, instrument panel, door trim and centre console.

A generous feeling of space, high-quality materials and extravagant design transform the rear of the BMW XM Label red into an exclusive M Lounge. Optionally heated backrests that extend well into the sides of the cabin and cushions in Merino leather with red contrast stitching and an XM badge offer passengers luxurious levels of comfort. The sculptural headliner is quite unique with its three-dimensional prism sculpture, photo mount-style border and 100 illuminated LEDs. Ambient lighting, four-zone automatic climate control, the Harman Kardon Surround Sound System and the Travel & Comfort system are all standard features, while the options list includes the Bowers & Wilkins Diamond Surround Sound System with 1 475-watt amplifier and four additional speakers in the roof area.

The BMW XM Label Red comes standard with the BMW Live Cockpit Professional, which includes the latest generation of BMW iDrive multi-sensory vehicle experience, based on a M-specific version of BMW Operating System 8. With the fully digital screen grouping and the BMW Intelligent Personal Assistant, the new BMW iDrive has been deliberately geared towards touch control and gesture control as well as dialogue using natural language.

The BMW Live Cockpit Professional also includes the cloud-based BMW Maps navigation system. The optional BMW Digital Key Plus enables customers to lock and unlock the car using their Apple iPhone by mans of security-enhanced ultra-wideband radio technology.

Model range and pricing

Local availability of the BMW XM Label Red is yet to be confirmed.

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