BMW unveils the Neue Klasse

With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from BMW will look like. The concept combines BMW’s ability to innovate in the core areas of electrification, digitalisation and circularity into a new type of vehicle.

All new design that honours BMWs signature elements

The BMW Vision Neue Klasse embodies a clear design language with expansive surfaces and a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink on the side window graphic, giving the design even more of a BMW feel. 

The exterior embodies design elements that will define the different Neue Klasse models. It is clear, elegant and timeless. At the same time the design is typically BMW and so progressive that it looks like the brand skipped an entire model generation.

A fresh interpretation of the brand’s signature design elements, like the BMW kidney grille and double headlights, transforms the vehicles front end into a single interaction area. The lighting effect with precise three-dimensional animation initiates intuitive interaction between the driver and the vehicle as soon as they approach the car. E ink elements in the lower portion of the side windows also feature in the exterior welcome scenario, directing attention to the sensor area that activates automatic door opening. Innovative technology similarly defines the design of the rear lights, with 3D printed light elements that extend over several levels and are controlled in a targeted manner to create a unique impression of depth.

Powerful wheel arches, the retracted greenhouse and steeply forward slanting shark nose front end are all characteristic BMW features but at the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, creates a new aesthetic.

Interior centred around the latest iDrive

The interior features the next generation of BMW iDrive that guarantees a unique digital user experience by merging real and virtual worlds. Increased use of secondary raw materials, resource efficient production and a fully electric drivetrain with sixth generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle life cycle. The new, fully electric vehicle architecture also opens up new possibilities for the interior design.

Analogue operating controls have been minimised with human-car interaction taking place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried and tested voice control of the BMW Intelligent Personal Assistant.

With BMW Panoramic Vision information is projected at the ideal height into the driver’s line of sight and across the entire width of the windscreen.

Bright cord fabrics create a comfortable interior atmosphere. A light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix backlighting in the outline of the parallelogram. A smartphone charging cradle and the glass selector lever complete the centre console.

A highly efficient drivetrain

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used.

The BMW Vision Neue Klasse is a vehicle that represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability. This model signals the start of a new era of mobility that is rich in digital experiences, locally emission free and circular in the long run while guaranteeing typical BMW driving pleasure for generations to come.

Local availability

The BMW Vision Neue Klasse is a concept vehicle and is therefore not earmarked for production or local introduction in its current form.